Japan Fashion Association

Promoting the Creation of an Affluent Lifestyle Culture

We believe that the concept of fashion does not only refer to clothing but also encompasses a comprehensive set of values that form our overall lifestyle culture including such aspects as food, housing and services. We consider it our mission, therefore, to help people achieve a level of social affluence that is commensurate to their economic strength. Historically, Japan has exhibited an originality unmatched by any other country. We Japanese have in the past expressed the strengths and differences of our society while fostering a spiritual climate that lies at the very heart of our lifestyle culture. We have also developed creative activities that are delicate, gorgeous and well-balanced, placing Japan, artistically, on par with any country in the world. As we enter the 21st century, we are seeking a new sense of value and pattern of behavior while striving to achieve genuine affluence. We believe that it is exactly at such a time that we need to create an affluent lifestyle culture by returning to the well-spring of Japan’s original cultural identity that is indelibly written in our DNA. We will, therefore, promote a series of activities to achieve this end.